Meet the Fashion Stylist and Graphic Designer Who Empowers Women to Feel Beautiful, Inside and Out
This is part of a series of stories we’re sharing about independent workers. Since February is Black History Month, we’re recognizing the unique stories of Black independent workers. We spoke with Sherice Franklin, a fashion stylist and graphic designer, to learn more about her experience as a Black independent worker.
Hi, Sherice! Tell us about yourself and what kind of self-employed work you do.
I’m originally from Detroit, Michigan, and I now live in Fort Lauderdale, Florida. I started my journey as a fashion stylist in 2013, styling friends and families for photoshoots and fitting actors for plays. After that, I worked as a stylist for Nordstrom and Macy’s. I decided to work for myself full-time in 2018.
During that time, I developed a skill for graphic design. Now, I create event flyers, obituaries, PowerPoints, banners, monthly newsletters, social media campaigns, and other forms of marketing products, in addition to my styling services. I’m passionate about building up women’s self-esteem by making them feel beautiful not only on the outside with their style but also internally by helping them become aware of their identity and the potential they have to impact the world.
What are some of the unique challenges you’ve faced while working for yourself?
The unique challenge I faced when first starting my business was being comfortable identifying as a Black-owned business. It was difficult to prove that I brought a lot to the table being a young Black female. It was hard to get into some spaces. So instead of trying to fit in places I was not accepted, I created my own spaces where I could thrive. I no longer hide the fact that I am a Black-owned business.
Are there any advantages that your heritage provides when working for yourself?
Working for myself has given me a boost of confidence as a Black woman. I am able to watch myself grow in knowledge, creativity, and nurture and support my mental health. I feel in charge and in control of what I do, versus the past where I felt belittled while working in various corporate spaces.
Being a Black woman feels amazing because I know that I was placed in a world where I was already several steps behind because of the color of my skin, and yet, I chose to persevere despite hardship. I am still able to flourish in a society that systematically was not originally built for me. However, I have sought to establish a place for myself using my gifts and interests as a leading force. It has created a strength inside of me that no one can diminish.
What advice would you give to fellow Black Americans who want to work for themselves?
Be who you are! Don’t try to dim your own light, but also play smart. Be intentional and present yourself with excellence. Make people have to choose your business because the quality, service, and ethics are just that GREAT.
Is there anything else you’d like to share?
What I am most proud of is that I come from an amazing line of fighters who, no matter the circumstances, never gave up. They made it through slavery in the south, Jim Crow living in Alabama, watching their friends and family murdered, and the present day police brutality, just to name a few.
I remember the first moment I felt proud being black and that is when my grandfather took me around Alabama showing me the spots where our people fought for freedom and equality. I could feel the pain and the victory of those before me. It was an awakening moment for me to be proud of my heritage, not ashamed of it, and to present myself with nothing but excellence. This is what drives me today in everything I do in business and my personal life.
Thanks for sharing your story with the Stride community, Sherice! You can see more of Sherice’s work on her website and Instagram.
